Texonica Blog

Texonica Blog: How to Grow Your Business Faster

Moving Company: Best Practices for Google Ads Location Targeting

Ever struggled with hitting the right audience or wondered if your Google Ads location targeting is doing the cha-cha in the wrong places? This resource aims to tackle those bumps in the road by offering insights into refined location targeting strategies. How do you target specific neighborhoods for your moving business? Remember to continuously monitor […]

Read More Moving Company: Best Practices for Google Ads Location Targeting
3 mins read

Black Friday Ad Hacks: Dominate with Google Ads

Black Friday is one of the biggest shopping days of the year, and it's a great opportunity to boost your sales with Google Ads. But with so much competition, it's important to optimize your campaigns for maximum ROI. Here are some insider tips that you can use this this Black Friday from a Google Ads […]

Read More Black Friday Ad Hacks: Dominate with Google Ads
2 mins read

iOS 17 Privacy Update: A Comprehensive Guide for Marketers

The iOS 17 privacy update is here, and it's bringing significant changes to the marketing landscape. One of the most notable changes is the shift in click identifiers, which can impact campaign tracking and ROI measurement. However, there are still ways to navigate the new privacy landscape and maximize your marketing impact. Here are some […]

Read More iOS 17 Privacy Update: A Comprehensive Guide for Marketers
3 mins read

Black Friday and Cyber Monday: 13 Marketing Tips for Fortune 500 Companies

Black Friday and Cyber Monday are two of the biggest shopping days of the year. Are you prepared to capitalize on this opportunity? With a well-planned marketing strategy, you can attract new customers, boost sales, and increase brand awareness. If you haven't charted out your campaign strategy yet, we're here to guide you through it […]

Read More Black Friday and Cyber Monday: 13 Marketing Tips for Fortune 500 Companies
2 mins read

Managing Account Access: Adding Users to Google Analytics 4

Google Analytics is a powerful web analytics tool that can help you track and understand your website traffic. If you have a team of people who need to have access to your Google Analytics data, you can grant them access at different levels. This blog tutorial will show you how to grant access to Google […]

Read More Managing Account Access: Adding Users to Google Analytics 4
3 mins read

How to Accept a Google Ads Invitation from a Manager Account

Interested in collaborating with an agency to streamline your Google Ads campaigns? Here's your guide to accepting a Google Ads account invitation from a manager account. A Google Ads manager account is a master account that allows you to create and manage multiple Google Ads accounts. If you are invited to a manager account, you […]

Read More How to Accept a Google Ads Invitation from a Manager Account
3 mins read

Which is Better for Home Improvement Businesses: Offline-Based vs. Conversion-Based Tracking

Today, we're diving into the pros and cons of offline-based tracking and conversion-based tracking. These two powerful tools can supercharge your advertising efforts and bring in more leads. So, let's strap on our tool belts and explore the pros and cons of each method, along with some handy examples of when to use them. Offline-Conversion […]

Read More Which is Better for Home Improvement Businesses: Offline-Based vs. Conversion-Based Tracking
3 mins read

Unlocking Enhanced Insights: A Guide to Activating Google Signals for Your GA4 Property

In the ever-evolving landscape of digital analytics, staying ahead of the curve is key to understanding your audience and optimizing your online strategies. Google Analytics 4 (GA4) is Google's latest offering that empowers businesses with enhanced insights and a more comprehensive understanding of user behavior. One of the powerful features within GA4 is Google Signals, […]

Read More Unlocking Enhanced Insights: A Guide to Activating Google Signals for Your GA4 Property
3 mins read

A Step-by-Step Guide: How to Upgrade to GA4 (Google Analytics 4)

Google Analytics is an indispensable tool for tracking website performance and understanding user behavior. With the introduction of Google Analytics 4 (GA4), the platform has undergone significant enhancements, providing deeper insights and improved data tracking capabilities. Upgrading to GA4 is crucial for businesses and website owners to stay ahead in the digital landscape and leverage […]

Read More A Step-by-Step Guide: How to Upgrade to GA4 (Google Analytics 4)
2 mins read

The Best Practices for Using Google Ads' Smart Bidding Options

Google Ads' Smart Bidding options are a powerful way to drive qualified leads and sales while minimizing your cost per acquisition (CPA). By letting Google's machine learning algorithms do the work for you, you can focus on other aspects of your business while your campaigns are optimized for success. In this blog post, we'll discuss […]

Read More The Best Practices for Using Google Ads' Smart Bidding Options
2 mins read

The Most Effective Strategies for Cross-Platform Remarketing with Google Ads

Cross-platform remarketing is a powerful way to reach potential customers across various devices and platforms. By showing your ads to people who have already visited your website or interacted with your brand, you can remind them of your business and encourage them to take action. In this blog post, we'll discuss three of the most […]

Read More The Most Effective Strategies for Cross-Platform Remarketing with Google Ads
2 mins read

How to Reach More Customers with Voice Search

Voice search is becoming increasingly popular, with more and more people using their voice to find information online.  From smart speakers to voice assistants on smartphones, voice-activated devices are now part of our everyday lives. This means that businesses that want to reach their target audience need to optimize their Google Ads campaigns for voice […]

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How Tracking Micro Conversions Can Boost Your Google Ads ROI

If you've been running Google Ads for at least two years, you know that conversions are the ultimate goal. But what if there was a way to track smaller, more incremental conversions that could lead to more sales down the line? That's where micro conversions come in. Micro conversions are small, measurable actions that users […]

Read More How Tracking Micro Conversions Can Boost Your Google Ads ROI

How Tracking Micro Conversions Can Boost Your Google Ads ROI

If you've been running Google Ads for at least two years, you know that conversions are the ultimate goal. But what if there was a way to track smaller, more incremental conversions that could lead to more sales down the line? That's where micro conversions come in. Why Track Micro Conversions? Micro conversions are small, […]

Read More How Tracking Micro Conversions Can Boost Your Google Ads ROI
5 mins read

Google Ads Smart Bidding for Lead Generation Businesses

If you're a B2B business that's been running Google Ads for at least two years, you know that the competition is fierce. In order to stay ahead of the curve, you need to be using the latest and greatest bidding strategies. That's where Smart Bidding comes in.  What is Smart Bidding? Smart Bidding is a […]

Read More Google Ads Smart Bidding for Lead Generation Businesses
4 mins read

Google Offline vs. Online Conversion Tracking: Which is Right for Your Business?

If you're running Google Ads, you know that conversion tracking is essential for measuring the success of your campaigns. But did you know that there are two different types of conversion tracking: online and offline? What is Google offline conversion tracking? Google offline conversion tracking allows you to track conversions that happen offline, such as […]

Read More Google Offline vs. Online Conversion Tracking: Which is Right for Your Business?
3 mins read

The Ultimate Guide to Google Performance Max

Today’s blog is one that I'm particularly excited about. If you're running Ads on Google, this blog is going to change the way you do business. For those of you who've been in the game for a couple of years now and are seeing diminishing returns on your Ads' performance, this blog is for you. […]

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2 mins read

Take Your Ad Campaign to The Next Level: What to Ask When Hiring an Agency

In today's world, businesses heavily rely on advertising to reach their target audience. But running successful ad campaigns is not an easy feat, and hiring a digital marketing agency to handle your ad spend can be an excellent solution. However, choosing an agency can be overwhelming, and it's crucial to ask the right questions to […]

Read More Take Your Ad Campaign to The Next Level: What to Ask When Hiring an Agency
3 mins read

The Secret to Successful Ad Campaigns: Data Feed Watch

Managing an online business can be tough, especially when it comes to running ads effectively. With so many different optimisation tools out there, it's hard to know which ones actually work. That's where data feed watch comes in.  What is DataFeedWatch? Data Feed Watch is a leading feed management solution that helps you optimize your […]

Read More The Secret to Successful Ad Campaigns: Data Feed Watch
2 mins read

Step into the Future: Exploring Interactive 360-Degree Product Ads

In the age of online shopping, consumers are more demanding than ever before. They want to be able to see and interact with products before they buy them. That's where immersive 360-degree product ads come in. 360-degree product ads allow consumers to view a product from all angles, as if they were standing right in […]

Read More Step into the Future: Exploring Interactive 360-Degree Product Ads
2 mins read

Intelligent Pricing: Maximizing Profits with AI

In today's competitive marketplace, businesses need to find every possible way to maximize their profits. One way to do this is through intelligent pricing, which uses artificial intelligence (AI) to dynamically adjust prices based on real-time market conditions. What is Intelligent Pricing? Intelligent pricing is the use of artificial intelligence (AI) to dynamically adjust prices […]

Read More Intelligent Pricing: Maximizing Profits with AI
3 mins read

Mastering the B2B Sales Funnel: Enhanced Attribution Insights

In today's competitive B2B landscape, it's more important than ever to master your sales funnel. Enhanced attribution modeling can help you do just that by giving you a better understanding of how your marketing and sales efforts are working together to generate leads and close deals. If you're running B2B ads for at least two […]

Read More Mastering the B2B Sales Funnel: Enhanced Attribution Insights
1 min read

Expanding Visual Impact: New Opportunities in B2B Video Advertising

Video advertising is a powerful tool for B2B marketers. It can help you reach a wider audience, generate leads, and increase brand awareness. But how can you make sure your video ads are effective? One way to improve the effectiveness of your video ads is to use the Google Display Network.  The Google Display Network […]

Read More Expanding Visual Impact: New Opportunities in B2B Video Advertising
2 mins read

Voice-Activated Advertising: The Future of B2B Engagement

Step into the future of B2B with voice-activated advertising! In this blog post, we'll dive into the exciting realm of voice-activated advertising and explore how B2B marketers can leverage this innovative technology to engage, captivate, and convert their target audience. Voice-activated devices and smart assistants have become ubiquitous in our lives. From smartphones to smart […]

Read More Voice-Activated Advertising: The Future of B2B Engagement
3 mins read

Unleashing the Power of AI: Hyper-Personalized Ad Targeting for B2B Success

In today's competitive B2B market, businesses need to find new ways to reach their target audience. One way to do this is by using AI-powered hyper-personalized ad targeting. AI-powered hyper-personalized ad targeting allows businesses to create ad campaigns that are tailored to the specific interests and needs of each individual customer. This can be done […]

Read More Unleashing the Power of AI: Hyper-Personalized Ad Targeting for B2B Success
3 mins read

Mastering Google Ads: Unleashing the Power of Smart Bidding for Home Improvement Businesses

Are you a home improvement business owner who wants to get more out of your Google Ads campaigns? If so, you need to know about Smart Bidding. Smart Bidding is a set of automated bidding strategies that use machine learning to help you get the most out of your budget. With Smart Bidding, you can: […]

Read More Mastering Google Ads: Unleashing the Power of Smart Bidding for Home Improvement Businesses
3 mins read

Supercharge Your Home Improvement Ads: 10 Uncommon Tools to Boost Efficiency and Results

If you've been running Google and Facebook ads for a couple of years now, it's time to take your campaigns to the next level. In this article, we'll unveil 10 uncommon and powerful tools that will help you save time, streamline your processes, and achieve better results. So, grab your tool belt and let's dive […]

Read More Supercharge Your Home Improvement Ads: 10 Uncommon Tools to Boost Efficiency and Results
3 mins read

Google vs. Facebook: Which Platform Is Best for Your Trade Business?

Google and Facebook are two of the most popular online platforms, and they offer a variety of advertising options for businesses of all sizes. But which platform is best for your trade business? In this blog post, we'll take a closer look at the strengths and weaknesses of each platform, so you can make an […]

Read More Google vs. Facebook: Which Platform Is Best for Your Trade Business?
3 mins read

Avoiding Wasted Ad Spend: A Comprehensive Guide to Negative Keyword Targeting for Home Contractors 

Google Ads is a powerful advertising tool that can help businesses of all sizes reach their target audience, drive traffic to their website, and increase revenue. One of the most important factors in the success of a Google Ads campaign is selecting the right keywords. However, many business owners overlook the importance of negative keywords. […]

Read More Avoiding Wasted Ad Spend: A Comprehensive Guide to Negative Keyword Targeting for Home Contractors 
5 mins read

Maximize Your Ad Visibility: Top 8 Google Ad Extensions for Home Repair Companies

Home repair businesses rely on Google Ads to reach potential customers and drive traffic to their websites. However, with so many businesses competing for attention in the online space, it can be challenging to stand out from the crowd. One way to increase ad visibility and improve the performance of your ads is by using […]

Read More Maximize Your Ad Visibility: Top 8 Google Ad Extensions for Home Repair Companies

7 Common Mistakes People Make When Setting Up a CRM

Are you struggling to make the most of your Customer Relationship Management (CRM) system? Are you finding it difficult to increase your conversion rate despite investing in a CRM? You're not alone.  We have outlined here some of the most common mistakes business owners make when setting up a CRM. Read on to know if […]

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Boosting Brand Recall: Leveraging Automated Email and CRM for Your Business Success

Tired of prospects who forget you exist? Take control of your brand's presence and make a lasting impression. In a Forbes study, 71% of leads are lost due to poor follow-up. (Resource: Forbes - Why Companies Waste 71% of Internet Leads dated Jul 12, 2012) The message of this Forbes study may be old, but […]

Read More Boosting Brand Recall: Leveraging Automated Email and CRM for Your Business Success
4 mins read

Starting The Year Right- Marketing Strategies For Home Repair Services To Jumpstart Q1 2023

When it comes to marketing a home repair service, there are a few key strategies that can help you jumpstart your business in the first quarter of 2023. But before we get into that, let’s first take a look at five potential marketing mistakes that you should be mindful of. 5 Marketing Mistakes That Could […]

Read More Starting The Year Right- Marketing Strategies For Home Repair Services To Jumpstart Q1 2023
2 mins read

Texonica Lands a Spot in the Clutch 2021 Most Reviewed Digital Marketing Company in Estonia

Digital marketing has become significantly more valued by SMEs in the past couple of years. When we started this journey of aiding businesses as they tackle their virtual marketing challenges, we set the goal of being one of the best providers out there. Today, we’re thrilled to announce that Texonica is named on The Manifest’s […]

Read More Texonica Lands a Spot in the Clutch 2021 Most Reviewed Digital Marketing Company in Estonia
2 mins read

Google Ads news – February 2020

The improvements implemented at Google ads campaign and account level. The general objective of daily optimization on every Google Ads campaign is to improve the performance of the campaign. Apart from implementing a few modifications, tracking the results that are generated is as important. It is pointless to implement a modification on the Google Ads campaign […]

Read More Google Ads news – February 2020
3 mins read

Google Ads News – January 2020

The effect of budget and changes in campaign objectives on Smart Bidding. Advertisers can now gain insights into the performance of the campaign with the use of the bid simulator, which is based on the bid changes according to the keywords. This was previously available for campaigns implementing Target CPA Bidding and Manual Bidding until […]

Read More Google Ads News – January 2020
2 mins read

Recruiting Online - Is Google Ads Still Worth Using

Amongst today's online marketing channels, paid search engine marketing (SEM) is unquestionably a significantly better use of marketing budget than it was four years ago (when the organic search was less competitive than it is nowadays). But if you are looking to recruit new employees, you should think twice about placing money into terms "manufacturing […]

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What You Need to Know Before Using Google Ads for B2B Marketing

Using Google Ads when you own or work for a B2B Marketing company can be a complex task but, when used correctly, Adwords can really empower your business by attracting targeted, big-spending clients who, in turn, will bring money to the table. However, there are a lot of ways in which a Google Ads campaign […]

Read More What You Need to Know Before Using Google Ads for B2B Marketing
6 mins read

Here’s Why Page Speed Optimization Matters More Than Ever

When it comes to ranking high on Google and other Search Engines, few things matter as much as Page Speed Optimization. Google’s latest update pays more attention to how many minutes a page takes to be fully loaded on mobile devices, which is why having a website with quick features is as important today as […]

Read More Here’s Why Page Speed Optimization Matters More Than Ever
1 min read

What you need to know before starting an Adwords campaign for your e-commerce (Shopify)

A short interview with Kamil about starting e-commerce Adwords campaign. Learn how to avoid costly mistakes when starting out.   If you would like to learn more please feel welcomed to read our blog.

Read More What you need to know before starting an Adwords campaign for your e-commerce (Shopify)
3 mins read

7 things you need to know before advertising your SaaS with Google Adwords

Running an Adwords campaign for SaaS/IT type of business is different from other industries. Let's compare it to the e-commerce industry. In the e-commerce, we instantly see a flow of data showing us exactly which keywords are converting into purchases and which aren't. With SaaS campaigns, we don't have instant purchases. We are entering a […]

Read More 7 things you need to know before advertising your SaaS with Google Adwords